Logo is never just a picture: it is the core element of identity with deep symbolic meaning influencing the whole image and recognizability of the brand.

I apply this approach to all design projects focused on brand identity. These logos are random collections for some of the logos that I did for various industries, products, and target audiences, and all of them are the result of thoughtful consumer and market research, deep creative search, incorporating ideas into the logo, and sophisticated work over visual details.